Tag Heuer Brand Ambassadors

In the sector of luxury watches, few names exude boldness and elegance like Tag Heuer. Founded in 1860, the Swiss watchmaker’s rich history has been a testament to precision technology and an undying technique. Since its inception, Tag Heuer has constantly been acclaimed for its blend of innovation and craftsmanship, making it the selection of connoisseurs and fans.

As a company rooted in tradition but continuously evolving, Tag Heuer has constantly understood the cost of a robust brand ambassador. In 1969, the brand brought its first emblem ambassador to the sector, igniting a legacy that continues today. Over the years, Tag Heuer has visible celebrities put on the brand’s iconic timepieces, but none as iconic as Steve McQueen.

Celebrities including Leonardo DiCaprio, Cameron Diaz, and Cristiano Ronaldo have all embraced the allure of Tag Heuer, which has become synonymous with excellence. In this article, we discover the arena of Tag Heuer brand ambassadors, exploring their influence and the exquisite Tag Heuer Carrera watches that have graced their wrists.

List of Tag Heuer Brand Ambassadors And Their Watches

Tag Heuer has long been a beacon of sophistication and innovation in the world of horology. As we explore the galaxy of Tag Heuer brand ambassadors, we discover a constellation of luminaries who have contributed to the brand’s legacy. These brand ambassadors represent the essence of Tag Heuer and the timeless elegance of various Tag Heuer models, including the iconic Tag Heuer Carrera – an exquisite three-hand watch renowned for its precision.

List of Tag Heuer Brand Ambassadors

1. Cristiano Ronaldo – 2020 – Tag Heuer Carrera

Cristiano Ronaldo wearing Tag Heuer Carrera

Cristiano Ronaldo, one of the world’s greatest footballers, joined the ranks of Tag Heuer ambassadors in 2020. His dynamic presence perfectly encapsulates the spirit of the Tag Heuer Carrera, a watch known for its precision and performance.

Ronaldo’s association with Tag Heuer has been leveraged through various channels, including high-profile events and digital campaigns. He embodies the brand’s commitment to pushing boundaries and embracing the new generation of watch enthusiasts.

Key Details of the Tag Heuer Carrera:

  • Reference Number: CBS2213
  • Case Size: 39 mm
  • Materials: Stainless Steel
  • Functions: Chronograph
  • Dial:
  • Bezel: Fixed Style
  • Crystal: Sapphire
  • Movement: Automatic
  • Strap/Bracelet: Leather Strap

2. Bella Hadid – 2017 – Tag Heuer Aquaracer

Bella Hadid wearing Tag Heuer Aquaracer

Bella Hadid, the renowned supermodel, became a Tag Heuer ambassador in 2017, bringing a touch of elegance to the brand. Her collaboration with Tag Heuer showcases the seamless integration of fashion and horology, emphasizing the allure of the Tag Heuer Aquaracer.

Hadid’s association with the brand has been highlighted through fashion events and social media campaigns, making her a fitting representative of the brand’s vision.

Key Details of the Tag Heuer Aquaracer:

  • Reference Number: WBP201A
  • Case Size: 43mm
  • Materials: Steel
  • Functions: 3H
  • Dial: Black
  • Bezel: Rotating
  • Crystal: Sapphire
  • Movement: Automatic
  • Strap/Bracelet: Steel

3. Benedict Cumberbatch – 2014 – Tag Heuer Monaco

Benedict Cumberbatch wearing Tag Heuer Monaco

Benedict Cumberbatch, the celebrated actor known for his roles in Sherlock Holmes and Doctor Strange, became a Tag Heuer ambassador in 2014. His association with Tag Heuer highlights the brand’s affinity for classic style, mirroring the iconic Tag Heuer Monaco’s reputation for elegance.

Cumberbatch’s collaboration with the brand has been emphasized through cinematic partnerships and promotional events, reflecting the watch’s timeless appeal.

Key Details of the Tag Heuer Monaco:

  • Reference Number: CAW211P
  • Case Size: 39mm
  • Materials: Steel
  • Functions: 3H
  • Dial: Blue
  • Bezel: Fixed
  • Crystal: Sapphire
  • Movement: Automatic
  • Strap/Bracelet: Leather

4. Charlize Theron – 2005 – Tag Heuer Link

Charlize Theron wearing Tag Heuer Link

The Academy Award-winning actress Charlize Theron became a Tag Heuer ambassador in 2005. Her partnership with Tag Heuer embodies the brand’s elegance, reflecting the Tag Heuer Link’s reputation for sophistication.

Theron’s association with the brand has been showcased through red-carpet appearances and philanthropic endeavors, showcasing the watch’s versatility.

Key Details of the Tag Heuer Link:

  • Reference Number: WBC2112
  • Case Size: 41mm
  • Materials: Steel
  • Functions: 3H
  • Dial: Blue
  • Bezel: Fixed
  • Crystal: Sapphire
  • Movement: Automatic
  • Strap/Bracelet: Steel

5. Alec Monopoly – 2017 – Tag Heuer Formula 1

Alec Monopoly wearing Tag Heuer Formula 1

Alec Monopoly, the renowned street artist, joined the roster of Tag Heuer ambassadors in 2017. His vibrant and artistic personality aligns with the Tag Heuer Formula 1’s spirit of innovation and creativity.

Monopoly’s collaboration with the brand has been highlighted through art-inspired events and limited-edition watch designs, showcasing the watch’s contemporary style.

Key Details of the Tag Heuer Formula 1:

  • Reference Number: WAZ1110
  • Case Size: 41mm
  • Materials: Steel
  • Functions: 3H
  • Dial: Black
  • Bezel: Rotating
  • Crystal: Sapphire
  • Movement: Quartz
  • Strap/Bracelet: Steel

6. Lewis Hamilton – 2013 – Tag Heuer Carrera

Lewis Hamilton wearing Tag Heuer Carrera

Lewis Hamilton, synonymous with Formula 1 excellence, became a Tag Heuer ambassador in 2013. His partnership with Tag Heuer exemplifies the precision and performance of the Tag Heuer Carrera, making him a fitting representative of the brand.

Hamilton’s association with Tag Heuer is prominently featured in Formula 1 events and sustainability initiatives, reflecting the brand’s commitment to innovation and environmental consciousness.

Key Details of the Tag Heuer Carrera:

  • Reference Number: CAR221A 
  • Case Size: 41mm 
  • Materials: Stainless Steel 
  • Functions: Chronograph 
  • Dial: Black 
  • Bezel: Fixed Style 
  • Crystal: Sapphire 
  • Movement: Automatic 
  • Strap/Bracelet: Steel Bracelet

7. Chris Hemsworth – 2015 – Tag Heuer Monaco

Chris Hemsworth wearing Tag Heuer Monaco

Chris Hemsworth, known for portraying Thor in the Marvel Cinematic Universe, became a Tag Heuer ambassador in 2015. His association with Tag Heuer embodies the brand’s affinity for classic style, much like the iconic Tag Heuer Monaco, known for its timeless elegance.

Hemsworth’s collaboration with the brand has been highlighted through cinematic partnerships and promotional events, reflecting the watch’s enduring appeal.

Key Details of the Tag Heuer Monaco:

  • Reference Number: CAW2111
  • Case Size: 39mm
  • Materials: Stainless Steel
  • Functions: Chronograph
  • Dial: Blue
  • Bezel: Fixed
  • Crystal: Sapphire
  • Movement: Automatic
  • Strap/Bracelet: Leather Strap

8. Steve McQueen – 1971 – TAG Heuer Monaco

Steve McQueen wearing TAG Heuer Monaco

Steve McQueen was the perfect brand ambassador for TAG Heuer Monaco. He was a cool, rebellious icon known for his passion for motorsport and impeccable taste. The Monaco watch was also revolutionary and ahead of its time, with its square case and automatic chronograph movement.

McQueen first wore the Monaco watch in the 1971 film Le Mans, and it instantly became a cult classic. His association with the watch helped to cement its reputation as a symbol of speed, luxury, and sophistication. McQueen’s legacy as the brand ambassador of TAG Heuer Monaco is undeniable, and the watch continues to be one of the most popular and sought-after timepieces in the world today.

Key Details of the Tag Heuer Monaco

  •  Reference Number: CAW211P
  •  Case Size: 39mm
  • Materials: Stainless steel
  •  Functions: Automatic chronograph
  •  Dial: Blue
  • Bezel: Fixed
  • Crystal: Sapphire
  • Movement: Automatic
  • Strap/Bracelet: Stainless steel bracelet

9. Ayrton Senna – 1988 – TAG Heuer Formula 1 Senna Special Edition

Ayrton Senna wearing TAG Heuer Formula 1 Senna Special Edition

Ayrton Senna became a TAG Heuer brand ambassador in 1988, the same year he won his first Formula One World Championship. He remained an ambassador for the brand until his tragic death in 1994.

Senna was known for his incredible skill, courage, and determination behind the wheel. He was also a master of managing pressure, even in the most extreme situations. These qualities made him the perfect embodiment of TAG Heuer’s “Don’t Crack Under Pressure” brand spirit. During his time as a TAG Heuer ambassador, Senna wore various watches, including the TAG Heuer S/EL Chronograph, the TAG Heuer Senna Collection, and the TAG Heuer Formula 1 Senna Special Edition. However, the model most closely associated with him is the TAG Heuer S/EL Chronograph.

Key Details of the TAG Heuer Formula 1

  • Reference Number: CAZ1014
  • Case Size: 43mm
  • Materials: Stainless steel
  • Functions: Chronograph
  • Dial: Black with white and green accents
  • Bezel: Fixed stainless steel
  • Crystal: Sapphire crystal
  • Movement: Chronograph movement
  • Strap/Bracelet: Stainless steel

 Other Notable Tag Heuer Brand Ambassadors

Naomi Osaka (2019-present)

Naomi Osaka wearing Tag Heuer Aquarace Professional 300

Naomi Osaka is a Japanese professional tennis player and the youngest four-time Grand Slam singles champion in the Open Era. She is known for her powerful serve and aggressive groundstrokes, as well as her mental toughness and composure on the court. Osaka is a global icon and role model, and her partnership with Tag Heuer reflects her shared values of excellence, innovation, and pushing boundaries.

Patrick Dempsey (2012-present)

Patrick Dempsey wearing Tag Heuer Carrera porsche

Patrick Dempsey is an American actor, producer, and race car driver. He is best known for his roles in “Grey’s Anatomy” and “Can’t Buy Me Love.” Dempsey is a passionate motorsports enthusiast and has competed in the 24 Hours of Le Mans multiple times. His partnership with Tag Heuer celebrates his love of racing and commitment to performance and precision.

Sydney McLaughlin-Levrone (2022-present) 

Sydney McLaughlin-Levrone wearing Tag Heuer Connected Calibre E4

Sydney McLaughlin-Levrone is an American track and field athlete specializing in the 400-meter hurdles. She is the current world record holder in the event, and she won the gold medal at the 2020 Tokyo Olympics. McLaughlin-Levrone is a rising star in the sport, and her partnership with Tag Heuer reflects her athletic prowess and her ambition to achieve greatness.

Wi Ha Jun (2023-present)

Wi Ha Jun wearing Tag Heuer Monaco

Wi Ha Jun is a South Korean actor and model. He is best known for his roles in the television series “Squid Game” and “Little Women.” Wi Ha Jun is a rising star in the Korean entertainment industry, and as a Tag Heuer Brand Ambassador, he reflects his global appeal and stylish sophistication.

Chun In-gee (2023-present)

Chun In-gee wearing Tag Heuer Connected Calibre E4 Golf Edition

Chun In-gee is a South Korean professional golfer. She is the 2016 U.S. Women’s Open champion and the 2021 Women’s PGA Championship champion. Chun is one of the most successful golfers of her generation, and her partnership with Tag Heuer reflects her athletic excellence and global standing.

Felix Auger-Aliassime (2021-present)

Felix Auger-Aliassime wearing Tag Heuer Connected Calibre E4

Felix Auger-Aliassime is a Canadian professional tennis player. He is currently ranked world No. 7 in singles. Auger-Aliassime is one of the most promising young players on the ATP Tour. As a Tag Heuer Brand Ambassador, he reflects his potential and commitment to success.

Petra Kvitová (2018-present) 

Petra Kvitová wearing Tag Heuer Connected Calibre E4

Petra Kvitová is a Czech professional tennis player. She is a two-time Wimbledon champion and has won 29 WTA singles titles. Kvitová is a fierce competitor and a fan favorite, and her partnership with Tag Heuer reflects her strength, determination, and elegance.

Kai Lenny (2018-present) 

Kai Lenny wearing Tag Heuer Aquaracer Professional 300

Kai Lenny is an American professional waterman. He is a world champion in big-wave surfing, stand-up paddleboarding, and kiteboarding. Lenny is one of the most versatile athletes in the world, and his partnership with Tag Heuer reflects his adventurous spirit and his commitment to innovation.

Maya Gabeira (2020-present)

Maya Gabeira wearing Tag Heuer Aquaracer Professional 300

Maya Gabeira is a Brazilian professional surfer. In 2020, she set the world record for the most enormous wave ever surfed by a woman. Gabeira is a pioneer in big wave surfing, and her partnership with Tag Heuer reflects her courage, determination, and commitment to excellence.

Tommy Fleetwood (2016-present) 

Tommy Fleetwood wearing Tag Heuer Connected Calibre E4 Golf Edition

Tommy Fleetwood is an English professional golfer. He is currently ranked world No. 19 in the Official World Golf Ranking. Fleetwood is one of the most famous golfers on the European Tour. As a Tag Heuer Brand Ambassador, he reflects his stylish personality and commitment to success.

Sky Brown (2022-present) 

Sky Brown wearing Tag Heuer Formula 1

Sky Brown is a British professional skateboarder and surfer. She is the youngest Olympic medalist in skateboarding, having won a bronze medal at the 2020 Tokyo Olympics. Brown is a rising star in action sports, and her partnership with Tag Heuer reflects her youthful exuberance and unlimited potential.

Cai Xukun (2022-present)

Cai Xukun wearing Tag Heuer Monaco

In 2022, Chinese pop sensation Cai Xukun became Tag Heuer’s brand ambassador, symbolizing the brand’s global reach. His youthful charisma perfectly resonated with Tag Heuer’s commitment to pushing boundaries and breaking conventions, making him a natural fit for the brand.

Fred Kerley (2023-present) 

Fred Kerley wearing Tag Heuer Connected Calibre E4

In 2023, American sprinter Fred Kerley joined Tag Heuer’s roster of brand ambassadors. His lightning-fast speed and relentless pursuit of excellence aligned seamlessly with Tag Heuer’s commitment to precision and performance.

Letsile Tebogo (2023-present)

Letsile Tebogo wearing Tag Heuer Connected Calibre E4

In 2023, Botswana’s rising star, Letsile Tebogo, became a Tag Heuer brand ambassador. His exceptional talent in motorsports perfectly embodied Tag Heuer’s heritage in timing and precision. Tebogo’s journey from a grassroots racer to a global sensation paralleled Tag Heuer’s evolution from a small Swiss workshop to an iconic luxury watchmaker, making him a symbolic ambassador for the brand.

Summer Mcintosh (2022-present) 

Summer Mcintosh wearing Tag Heuer Connected Calibre E4

Summer Mcintosh, the accomplished British equestrian, joined Tag Heuer as a brand ambassador in 2022. Her dedication to the equestrian sport, precision, and commitment to perfection mirrored Tag Heuer’s core values.

Denis Shapovalov (2023-present) 

Denis Shapovalov wearing Tag Heuer Connected Calibre E4

Canadian tennis sensation Denis Shapovalov became a Tag Heuer brand ambassador in 2013. Shapovalov’s explosive style of play and his journey from a young talent to a global tennis icon mirrored Tag Heuer’s pursuit of excellence and innovation in watchmaking. 

Who is the Current Brand Ambassador of TAG Heuer?

Ryan Gosling wearing Tag Heuer Carrera Date

The newest brand ambassador of TAG Heuer is the Oscar-nominated star Ryan Gosling. TAG Heuer, known for its precision, performance, and rich legacy, carefully selects brand ambassadors who embody the company’s values and the motto “Don’t Crack Under Pressure.” Ryan Gosling, a symbol of the Carrera “Three Hands” wristwatch, has recently collaborated with TAG Heuer, coinciding with the release of his movie, ‘The Gray Man.’ In their latest advertisement, Gosling showcases several timepieces while embodying his character from the film, further solidifying his role as TAG Heuer’s official brand ambassador.

How Much Does TAG Heuer Pay to Ambassadors?

The exact figures for TAG Heuer’s ambassador payments in 2023 are closely guarded and not publicly disclosed. TAG Heuer, a prestigious Swiss watchmaker known for its brand ambassadors, customarily provides substantial compensation packages to celebrity representatives. These packages often include financial remuneration, access to exclusive timepieces, and collaborations on exceptional edition watches. The brand’s commitment to forging lasting relationships with high-profile ambassadors suggests that compensation remains competitive and commensurate with the status and influence of the individuals involved, ensuring that TAG Heuer’s partnerships continue to shine brightly in luxury horology.

From the Writer

TAG Heuer’s history is rich and illustrious, and its use of brand ambassadors has played a significant role in its enduring appeal. From Steve McQueen to contemporary stars like Ryan Gosling, TAG Heuer has consistently chosen ambassadors who align with its precision, performance, and style values. The choice of Tag Heuer brand ambassadors’ commitment to maintaining a strong and relevant presence in the luxury watch industry. While the specific financial details of ambassador compensation remain undisclosed, it’s evident that TAG Heuer’s investment in these partnerships goes beyond monetary terms, enhancing the brand’s reputation and ensuring its continued success.

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Disclaimer: The information presented in this article was researched and compiled from various sources, including Tag Heur, Swiss Watch Expo, & Super Watch Man to provide a comprehensive overview of Tag Heur Brand Ambassadors. While every effort has been made to ensure accuracy, if you have any corrections or concerns about the content, please feel free to email us - [email protected].

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